★ El Vocero · Module 02 · Sknny Chef Comment + DM Engine

500+ comments and DMs a day across 4 channels. 12 land in Josh's inbox.

El Vocero reads every Sknny Chef comment and DM the moment it lands — YouTube, TikTok, Instagram, Facebook. Triages into 4 buckets, drafts replies in Josh's voice for the on-brand ones, surfaces the dozen that only Josh can answer. Catering inquiries get routed to El Concierge. Inner Circle prospects land in Klaviyo. The noise gets auto-handled.

~600
Touches / day
Comments + DMs across 4 channels
12
Reach Josh's inbox
After triage + auto-reply
3-5
Catering leads / wk
From social alone · routed to El Concierge
~12 hrs
Josh time saved / wk
Vs reading every comment manually
How 600 touches become 12 decisions
Today's funnel · refreshed every 15 minutes
Stage 01
612
touches ingested · 4 channels
Stage 02
487
classified · 4 buckets
Stage 03
94
drafted replies queued
Stage 04
82
auto-handled · on-brand · sent
Stage 05
12
to Josh · need his voice
Josh's Monday inbox
12 things only you can answer this week · refreshed 4 min ago
From Message Class
IG
@marciovillanova
12K followers · DM · 14 min ago
"Brother do you cater 100+ people for corporate? My team in Boston…"
Catering
YT
@kitchen_owen22
Restaurant owner · 23 min ago
"Where do I sign up for the Wednesday Zoom? Just watched your prep video and need this in my life"
Inner Circle
TT
@chef_aleena
DM · 41 min ago
"Can you ship the carnitas spice mix? Would buy it tonight."
Idea
YT
@sysco_rep_jay
Vendor · 1h ago
"Heard the avocado situation. We've got a new sourcing program — 5 min call?"
Bizdev
FB
Karen O. (Stoughton local)
Comment · 2h ago
"My daughter got married Saturday. Your catering was the BEST part. Thank you."
5-star
IG
@inner_circle_jenna
Existing IC member · 2h ago
"Question for next Wed's Zoom about pricing strategy on weekend specials"
IC support
YT
@hatemyboss93
3h ago
"how do u handle bad employees man im losing it"
IC funnel
Voice tuning
Josh's tone settings · per channel
Direct
SoftBlunt
Funny
ProGoofy
Profanity
NoneFree
Brand-link
SubtlePush
El Vocero · live draft
Drafting reply to @kitchen_owen22 · YouTube
Sknny Chef · YouTube draft
"Where do I sign up for the Wednesday Zoom?"

brother thank you for actually watching the prep video most ppl just scroll. 🙏

Wednesday Zoom is the Inner Circle call — first 100 founding members are FREE for life, after that it's $199/yr. We're at like 80 something right now so you got time but I wouldn't sleep on it.

Sign up here → sknnychef.com/inner-circle

see you Wednesday 2pm ET 🌯

Tone direct + funny
Length 4 lines
CTA Inner Circle signup
Channel coverage · 7 days
Where the volume actually comes from + where the qualified leads land
YT
YouTube comments
@SKNNYCHEF · 260K subs
2,140
TT
TikTok comments + DMs
120K followers · highest velocity
1,890
IG
Instagram comments + DMs
53K followers · highest catering lead density
412
FB
Facebook comments + messages
100K · local Stoughton skew
218
Safety + voice rules
What El Vocero will NEVER do without Josh's approval
✓ Auto-handled (no approval needed)
• Generic praise comments ("looks great!") with on-brand emoji reply
• Hours/address/location questions
• Menu price questions linking to Toast
• Inner Circle signup pointers with link
• Bot/spam comments — auto-hide
✕ Never auto-sent · always queued to Josh
• Anything that quotes a price or commits a date
• Responses to negative reviews/comments
• Anything mentioning a specific customer by name
• Replies to known industry contacts (vendors, press, other creators)
• Anything tagged "needs Josh's voice" by the classifier
Built by Ascero AI · For Roxanne's Taqueria + Sknny Chef · All comment volumes illustrative until connected to live channels